Reply.io vs lemlist (2026): Which Outreach Tool Costs Less?

Reply.io vs lemlist comes down to how each one charges you. lemlist sells an email-only plan priced by sending volume with unlimited users, plus a per-seat Multichannel plan; Reply.io prices email by active contacts, multichannel per seat, and sells its Jason AI SDR as a separate monthly product. At the time of writing, a 3-person team on annual billing pays almost the same for multichannel seats in either tool ($261 vs $267 a month). So decide on fit. Pick lemlist if you are email-first or LinkedIn-heavy and want warm-up and credits included. Pick Reply.io if you want an AI SDR or pay month to month. Prices below were re-checked on 26 October 2026. lemlist’s pricing page was read directly. Reply.io’s main pricing page blocks automated checks, so its figures come from Reply’s own pages, including its agent-facing pricing page at agents.reply.io. Confirm them before you buy.

Both tools have full guides in our directory: Reply.io and lemlist.

Reply.io vs lemlist at a glance

	Reply.io	lemlist
Entry price (annual billing)	From $59/month (older Reply posts: $49)	Email $55/month
Entry price (monthly billing)	Not confirmed on a live page	Email $69/month
Multichannel seat	$89/user/month annual, $99 monthly	$87/user/month yearly, $109 monthly
What the email plan is priced on	Active contacts per month; no limit on users or mailboxes (fair usage applies)	50,000 emails/month; unlimited users
Channels	Email, LinkedIn, calls, SMS, WhatsApp (semi-automated), Zapier and task steps	Email, LinkedIn (incl. InMail), calls, SMS, manual tasks; WhatsApp is a paid add-on
Warm-up	MailToaster warm-up per mailbox	lemwarm included in all plans
Lead database (vendor claim)	About 1 billion B2B contacts	650M+ contacts
Included data credits	50 per month	400 per user per month on Multichannel; none on Email
AI	Jason AI SDR (separate product); AI reply handling	lemAgent campaign builder, AI variables and AI columns
Native CRM sync	Salesforce, HubSpot, Pipedrive, Copper	HubSpot, Salesforce, Pipedrive
Free trial	14 days	14 days, no credit card

Pricing: what each tool really costs

lemlist plans

Plan	Monthly billing	Yearly billing	What you get
Email	$69/month	$55/month	50,000 emails/month, unlimited users, warm-up and Deliverability hub
Multichannel	$109/user/month	$87/user/month	Unlimited emails and messages, 5 sending mailboxes per user, LinkedIn, built-in dialer, SMS
Enterprise	Custom	Custom	Annual only, minimum 5 seats per lemlist’s help centre

Data add-ons sit on top: lead enrichment is $20 a month ($16 on yearly billing) for 2,000 credits, which lemlist says covers about 400 emails or 100 phone numbers. Buying-intent signals are $29 a month ($21 yearly) for 100 signals. Credits are charged only on successful results. lemlist’s help centre says Multichannel and Enterprise include 400 credits per user per month, while the Email plan includes none. Those plan credits reset every month and do not roll over; only credits from the enrichment add-on (while it stays active) and one-off top-ups carry forward. The pricing page’s “unused credits roll over” line refers to the add-on, not the plan allowance.

One rule catches people out: Email and Multichannel plans cannot run in the same team, and there is no direct switch between them. If two SDRs need LinkedIn and five marketers only send email, you either put everyone on Multichannel or run two teams.

Reply.io plans

Plan	Monthly billing	Annual billing	What you get
Email Volume	Not confirmed	From $59/month (older posts: $49)	Email only; tiers by active contacts; no limit on users or mailboxes (fair usage policy)
Multichannel	$99/user/month	$89/user/month	Email, LinkedIn, calls, SMS, WhatsApp (semi-automated)
Jason AI SDR	Not confirmed	From $500/month (Starter)	AI SDR that finds contacts, writes, replies and books meetings

Reply’s own pages are not consistent with each other. Its newest pricing page (agents.reply.io, checked 26 October 2026) says sales engagement plans start “from $59” per user a month billed annually, with unlimited emails and metered active contacts, while older Reply blog posts quote Email Volume at $49 a month billed annually and $59 monthly. We use the newer figure. The same page confirms Jason AI SDR from $500 a month for 1,000 active contacts, and pay-as-you-go data top-ups at $10 per 1,000 credits. Reply defines an active contact as someone who receives at least one outreach step in the billing month. On Email Volume, LinkedIn automation is an add-on at $69 per account per month, and calls and SMS at $29 per account, according to Reply’s homepage. Each plan includes 50 data credits a month, per Reply’s documentation.

Three worked scenarios

These use annual billing and the prices above.

Scenario	lemlist	Reply.io	Cheaper
Founder emailing about 1,000 new prospects a month (4-step sequence, about 4,000 emails)	Email: $55/month	Email Volume entry tier: from $59/month, if it covers 1,000 active contacts	lemlist, by about $4
3 SDRs on email plus LinkedIn	Multichannel: 3 x $87 = $261/month	Multichannel: 3 x $89 = $267/month	Effectively a tie
Team that wants an AI SDR	No separately priced AI SDR; lemAgent is included in plans	Jason AI SDR Starter from $500/month, on top of any seats	Only Reply.io offers one

Two things change the picture. On monthly billing the 3-SDR team pays $327 with lemlist and $297 with Reply.io, so Reply.io wins if you will not commit for a year. And if your founder starts adding more people each month, Reply.io’s contact-based tiers climb, while lemlist stays at $55 until you pass 50,000 emails a month.

Channels and sequences

Both tools build sequences that combine automated and manual steps, with branching.

Reply.io offers Email, LinkedIn, Call, SMS, WhatsApp, Zapier and Task steps, plus Yes/No Condition steps that branch on what the contact did. Calls, SMS, WhatsApp and manual emails can be semi-automated, which means they become tasks for a rep to complete. Being able to fire a Zapier step mid-sequence is useful if you want to update a sheet or alert Slack when someone reaches a step.

lemlist offers email, LinkedIn profile visits, invitations and messages, calls through its built-in dialer, and manual tasks. It also has a Conditions tab with LinkedIn-specific checks such as “Accepted invite” and “Is in my LinkedIn network”. In October 2026 lemlist added LinkedIn InMail as a campaign step, using the InMail credits of your Sales Navigator or Premium seat. SMS automation is part of Multichannel. WhatsApp automation is a paid add-on whose price the pricing page does not show.

Whichever you pick, LinkedIn limits automated activity on its platform and can restrict accounts that look automated. That is a general platform risk, not something either vendor promises to protect you from. Keep daily LinkedIn actions low on any profile you care about.

Deliverability and warm-up

lemlist includes lemwarm and its Deliverability hub in every plan, per its pricing page FAQ. lemwarm is not available during the trial, so you cannot judge it fully before paying. lemlist connects to Google, Microsoft or any SMTP/IMAP mailbox, requires SPF, DKIM and DMARC, and does not support SendGrid, Mailgun or Amazon SES.

Reply.io warms mailboxes through MailToaster, connected per mailbox from the WarmUp tab in email account settings. New accounts start in ramp-up mode: 10 emails a day, rising by 3 a day up to 100. A random delay of 300-450 seconds between emails is the default. Reply also has inbox rotation across mailboxes, custom tracking domains and an Email Health Checker.

Neither tool can rescue a badly configured domain. Google’s sender guidelines require SPF or DKIM for every sender and a spam rate below 0.3% in Postmaster Tools. Bulk senders (over 5,000 messages a day to Gmail) also need DMARC and alignment. Send cold email from a secondary domain, verify addresses before sending, and keep volumes per mailbox modest.

Lead data and AI

Reply.io claims about 1 billion B2B contacts, plus the Findy and Name2Email Chrome extensions. Credits cost 2 to find an email and 3 to find a phone number (both refunded if nothing is found), and 1 to enrich from a LinkedIn profile. Only 50 credits come with each plan per month, so serious prospecting means buying credit packs. Jason AI SDR takes an ideal customer profile written in plain language, learns from a Knowledge Base you upload (decks, help articles, PDFs) and writes and sends outreach. It can work in approvals mode, where it queues drafts for you to send, regenerate or reject, or in autonomous mode. It also handles replies and books meetings.

lemlist claims 650M+ contacts on its homepage and uses waterfall enrichment, which tries several data providers in turn. Its AI is spread through the product rather than sold separately, and the pricing page lists lemAgent, AI agents and MCP/CLI access on every plan, including Email: lemAgent builds a multichannel campaign from a prompt, AI variables personalise lines per lead, and AI columns can call OpenAI, Claude, Gemini or Perplexity models on your lead data. The quality of those lines depends on your instructions; our guide to writing better prompts applies directly, and our ChatGPT vs Claude comparison covers which model writes more natural copy.

If you want an agent to run outbound for you, Reply.io is the only one of the two with that product. If you want help writing and personalising campaigns you still control, lemlist’s built-in AI costs nothing extra.

CRM integrations

Reply.io has two-way native sync with Salesforce, HubSpot, Pipedrive and Copper, running every 2-3 hours with a “Sync now” button. Contacts sync both ways. Activity syncs one way, from Reply to the CRM, and deals and opportunities do not sync.

lemlist syncs two-way with HubSpot for contacts, companies and deals, with Salesforce for leads and opportunities, and with Pipedrive for leads, deals and activities. It can also launch CRM leads into campaigns automatically. If deals matter to your reporting, lemlist’s integrations go a step further.

Neither is a CRM. If you have no pipeline tool yet, pair either one with something like Close, which also has its own calling and email sequences.

Which should you choose?

Choose lemlist if you send mostly email and want one flat price for the whole team. It also suits teams that run LinkedIn-heavy sequences with InMail and network conditions, want warm-up and 400 monthly credits per seat included, or need deal-level CRM sync.

Choose Reply.io if you want Jason AI SDR or prefer monthly billing, where its multichannel seat is $10 cheaper. Its pay-per-add-on model also suits a team where only one or two people need LinkedIn while everyone else sends email.

Choose neither if you only blast high-volume email from many inboxes (email-only senders such as Instantly or Smartlead are built for that) or if data is your main need (Apollo.io bundles a large database with sequences; RocketReach and ZoomInfo are contact-data tools you can pair with either). Our sales and CRM tools directory lists more options, and the comparisons hub has our other head-to-heads.

Both offer 14-day trials. Run the same 50-lead sequence in each, from the same warmed domain, and compare replies and how long setup took. That will tell you more than any feature table.