Turbotic: What It Is, Pricing and How to Use It (2026 Guide)

What is Turbotic?

Turbotic is an enterprise AI and automation company founded in Stockholm in 2020. Its homepage describes it as an “AI & Automation Platform for Enterprise”, and the business combines software with transformation consultants. There are three named products:

• Turbotic Automation AI, which the company also calls “Vibe Automation”. You describe an automation in plain English, the AI asks clarifying questions, writes real code, tests it and, according to Turbotic, repairs workflows that break. It works with any system that has an API. This is the self-serve product with public pricing.
• Turbotic Automation Orchestration, a control plane for monitoring, governing and managing AI agents (from any framework or model) and RPA bots from UiPath, Blue Prism and Automation Anywhere in one view.
• Turbotic AI Assistant, an assistant for planning automation, documenting processes, summarising meetings and analysing data, which Turbotic says connects to 200+ systems.

Around these sit consulting services: opportunity discovery, building agents and automations, governance and compliance, managed services and training. Since its October 2026 site update, Turbotic describes itself as an “AI-native transformation consultancy” that discovers, builds and scales AI with clients.

The problem Turbotic targets is the one many large companies now have: dozens of RPA bots and a growing number of AI agents built by different teams on different platforms, with nobody able to see what they cost, whether they work, or whether they are compliant. The Automation AI product is the cheaper entry point; the orchestration layer and services are where the enterprise business is. We list Turbotic in our AI agents and automation tools directory.

Who it is for

• Automation centres of excellence in enterprises that already run RPA and want monitoring, error categorisation and licence optimisation across vendors.
• IT and operations teams that need to connect internal systems through APIs and would rather describe a workflow than write and host scripts.
• Compliance and risk teams that need oversight of AI agents in production. Turbotic’s free Pilot-to-Production Checklist (16 checks on moving an AI pilot into governed operation) is a no-signup way to see how it frames the problem.
• Business analysts who want to prototype an automation on the free tier before asking IT to fund it.

It is not the best fit for:

• Solo users and very small teams connecting common SaaS apps. Zapier, Make or n8n offer far larger connector libraries and more community help.
• Anyone who needs public documentation. There is no public help centre or changelog; learning happens in the product or through a demo.
• Teams without API access to the systems they want to automate. Automation AI works through APIs, so locked-down legacy systems still need RPA.

Key features

• Chat-based automation builder. Describe the outcome (“every morning, pull yesterday’s failed orders from our order API and post a summary to the operations channel”) and refine it in a conversation. The assistant asks clarifying questions before building.
• AI-generated code with testing. Automation AI generates actual code for the workflow and tests it, instead of producing a diagram you must wire up by hand. Turbotic’s pitch is “from plain text to production in minutes”.
• Self-healing workflows. Turbotic says the system detects changes that break an automation and rewrites it. Treat this as a vendor claim to test on your own systems.
• Scheduling. Paid plans can run automations on a schedule.
• ROI tracking. Each automation can track hours saved and value created, which helps when you have to justify the programme to finance.
• Collaboration and governance. Team collaboration, approval flows and governance controls for who can build and deploy.
• Cross-vendor orchestration. The orchestration product shows AI agents and RPA bots in one place, with performance dashboards, anomaly detection, error categories, and cost and licence-utilisation insights.
• Free planning tools. The free tools hub at turbotic.com/resources/tools lists eight tools that need no sign-up: a Pilot-to-Production Checklist, an Automation Feasibility Check, an ROI Estimator, an AI Roadmap builder, a Platform Fit Advisor, an Operating Model Builder, a process definition document (PDD) generator and an RPA License Optimization tool that reads uploaded robot logs. The EU AI Act readiness assessment the hub offered earlier in 2026 is no longer listed.

Pricing

Only Turbotic Automation AI has public pricing. Orchestration, the AI Assistant for enterprises and consulting are sold through demos (the /pricing URL redirects to a demo booking page). Prices below are in US dollars at the time of writing; Basic and Pro have sliders that raise the execution and chat allowances, all allowances are per month, and annual billing saves up to 30%.

Plan	Billed monthly	Billed annually (per month)	Limits
Free	$0	$0	100 executions and 100 AI chats per month, 3 automations, community support
Basic	from $19.99 (up to $89.99)	from $14.99 (up to $59.99)	200 to 1,000 executions and 100 to 800 chats per month depending on tier, up to 50 automations, standard support, scheduling
Pro	from $109.99 (up to $349.99)	from $79.99 (up to $199.99)	2,000 to 10,000 executions and 1,000 to 5,000 chats per month, up to 100 automations, priority support, scheduling, custom workflows
Enterprise	Contact sales	Contact sales	Unlimited automations, dedicated support, SLA guarantee, on-premise deployment option

How to read this:

• Executions are runs of your automations; an hourly automation uses about 720 a month, which already exceeds Basic’s entry tier.
• Chats are messages with the build assistant. Building and debugging consumes them, so a complex automation can use dozens before it runs once.
• Automations is the number of workflows you can keep. The free plan’s three is enough for a proper trial.

How to use Turbotic: step-by-step

Turbotic has no public documentation, so these steps describe the flow its product pages confirm. Screen names inside the app may differ.

1. Sign up for Automation AI

1. Go to turbotic.com, open the Automation AI page and choose the free plan. Sign-up happens at app.turbotic.com.
2. Before building anything, list the systems you want to connect and check that each has an API and that you have credentials for it. Automation AI works through APIs.

2. Describe the automation

Start a chat with the assistant and describe the outcome, not the steps. A good first request is specific about trigger, data, logic and output:

Every weekday at 08:00, call our ticketing API and fetch tickets
created yesterday with priority "high" that are still unassigned.
Group them by product area. Post a summary to our Teams channel
"ops-alerts" with ticket IDs and titles. If there are none, post nothing.

Answer the clarifying questions the assistant asks. These usually concern authentication, field names and edge cases, and good answers here save chats later.

3. Review, test and fix

The assistant generates code and tests it. Read the test results carefully:

• Check that it called the right endpoints and filtered on the right fields.
• Run it against real data with a narrow scope (one product area, one day) before widening it.
• If something fails, describe the problem in the chat (“it included closed tickets”) rather than editing blindly. Each message counts as a chat against your monthly allowance.

4. Schedule and deploy

On a paid plan, set the schedule and deploy. On the free plan, use your 100 monthly executions to prove the automation works before upgrading. Turn on any approval flow your organisation requires before production use.

5. Track results

Use the ROI tracking to record hours saved per run. After a month, you will have a figure to put in front of whoever approves the budget.

6. For enterprises: evaluate Orchestration

If you run RPA bots or several AI agent platforms, book a demo of Turbotic Automation Orchestration. Prepare a list of your bots and agents, their vendors and licence counts, and the problems you want to solve (failure visibility, licence waste, governance). The free RPA License Optimization tool (upload your robot logs to see licence peak and utilisation) and the Pilot-to-Production Checklist on the website are a useful warm-up.

Tips to get better results

• Start with a read-only automation. Reports and alerts are safe first projects. Automations that write to systems should come after you trust the generated code.
• Write requests like a ticket for a developer. Trigger, inputs, rules, output and what to do when nothing matches. Vague requests burn chats on clarification.
• Use a test account or sandbox. Give the automation credentials with the minimum permissions it needs.
• Budget executions before choosing a tier. Multiply runs per day by days per month for every automation; frequent schedules hit limits fast.
• Keep the generated code reviewed. Have someone who reads code look at anything touching customer data or finances.
• Record ROI from day one. It is the number that turns a pilot into a funded programme.
• Test self-healing deliberately. Rename a field in a test system and see what happens before you rely on it.

Limitations and common problems

• No public documentation or changelog. You cannot check supported systems, limits or new features without signing in or talking to sales. Workaround: use the free plan for hands-on evaluation and ask for documentation in a demo.
• API-only automation. Systems without APIs are out of reach for Automation AI; you would still need RPA, which Turbotic can monitor but does not replace.
• Chat limits during building. Debugging a tricky workflow can exhaust a small chat allowance. Write detailed first requests.
• Data-handling documents are only partly public. The Turbotic AI Terms of Use (turbotic.com/terms, last updated 1 March 2026) govern the service: they say Turbotic does not use your input to train generative AI models, though it may use anonymised information derived from input to improve things such as search ranking and user experience, and they refer business customers to a Data Processing Document (DPA). The DPA itself and any subprocessor list are not published on the site, so request both before connecting production systems. The site footer shows ISO 27001 and SOC 2 Type II badges; treat these as vendor claims and ask for the certificate and audit report, since we found no public trust page confirming their scope.
• Vendor-authored comparisons. The site’s comparison against Zapier, Boomi, UiPath and Blue Prism is written by Turbotic. Make your own comparison on your own processes.
• Enterprise focus. Most calls to action lead to a demo, so self-serve users get less hand-holding than with mass-market tools.

Alternatives

• MindStudio - no-code builder for AI agents with a visual canvas and many models; better if the work is mainly AI tasks rather than system integration.
• Zapier - the largest connector library for SaaS apps, with AI steps; easier for common business apps, weaker for custom APIs and RPA oversight.
• n8n - open-source workflow automation you can self-host; more control, more setup.
• UiPath - full RPA and agentic automation platform; the choice when you need to automate desktop and legacy UIs rather than monitor existing bots.
• Expertise.ai - AI agents for website lead conversations, a narrower tool if your goal is sales chat rather than back-office automation.

For background on how to brief AI systems clearly, which also improves chat-built automations, see our guide on how to write better prompts. If developers on your team build automations in code, our AI coding assistants guide covers the tools they are likely to use alongside Turbotic.

Verdict

Turbotic makes most sense for enterprises that already have an automation estate: RPA bots from one or more vendors, a few AI agents, and growing pressure to show ROI and govern them. The orchestration product and consulting team are aimed squarely at that problem, and evaluating them requires a demo.

For everyone else, Turbotic Automation AI is a reasonable experiment. The free plan’s three automations and 100 executions are enough to test whether chat-built, code-generating automation works on your systems. If you mainly connect popular SaaS apps and want a big library of connectors and community answers, Zapier, Make or n8n will get you there with less friction.